Michael Adejare, 23, is the Chief Executive Officer of Mikeland Homes and Properties Global Limited. He tells MOTUNRAYO AKINRUN about the intricacies of running his business

What is your educational background?

For my elementary education, I attended Tender Steps Nursery and Primary School. I then proceeded to Good Foundation College for my secondary education. Both schools are in Ijoko, Ogun State.

I went on to bag a National Diploma in Agricultural Engineering from the Lagos State Polytechnic, Ikorodu.

What would you describe as your most fulfilling moment on the job?

That would be when I get referrals from satisfied clients. Those referrals usually ease my workload, and help in closing deals.

What is your favourite part of working in the real estate sector?

I derive joy from helping my clients to get tangible assets. I am glad that clients trust me with their hard-earned funds, and I don’t take that for granted.

How do you make use of technology to improve your business?

YouTube (video streaming platform) has always been my ‘school’. I was able to take my marketing skills to the next level by watching contents that are tailored to my line of business.

What qualities make one to be an effective real estate professional?

The most important one is trust. A real estate consultant must have integrity. It is only when one has integrity that the client would be able to trust one with their money and go to bed. Other important qualities are being knowledgeable, and having good communication and networking skills.

I also place advertisements on social media to target prospective clients that are in need of the value I offer. I also use certain apps to promote the properties in my portfolio, as well as to network.

How do you stay organised to make sure you make every appointment and are always on time?

Most times, I plan my daily routines and schedules ahead, and that helps me to always meet up with appointments at the right time.

Have you ever had a hard time creating a relationship with a client or investor, and how were you able to manage the situation?

Real estate is a business that has to do with adding value. Dealing with the objections of clients has always been one of my major challenges. However to deal with this, I listen very carefully to clients, and I provide the right answers to their questions. That approach has always helped me to solve this particular challenge.

What do you consider to be your strongest qualities as a real estate practitioner?

Integrity, hard work, passion for learning, constant inspection of properties are the factors that make me a good real estate consultant.

How do ensure that the needs of your clients are met?

Most times, whenever I get requests from clients, I ask them questions about what they actually want— such as their preferred location, budget, and plans for the property— so that I can give them the best value.

By asking pertinent questions, I have a clearer understanding of what they want, because clients are different with varied needs.

What kind of support did you get from your family and friends when you started the business?

Members of my family and friends were the first set of people to patronise my business. They also referred their friends to me, and this has helped in building my client base.

Who has been your greatest inspiration?

My greatest inspiration is when I see people doing very well in this business. It usually motivates me to keep pushing, and never to relent.

What are some of the books you’ve read that have helped your business?

They include Sell Like Crazy by Sabri Suby, and The Money Code by Dr Tade Cash.

What is your greatest fear and how do you manage it?

My greatest fear is losing clients. To guard against that from happening, I always maintain a close relationship with my clients, and I give them with incentives for patronising my business.

What advice do you have for someone who is just starting a business?

My advice to them is that they should never relent. Rather, they should work hard, connect with people and always pay the price to learn.

Where do you see your business in the next 10 years?

In 10 years’ time, I seeing myself owning a global real estate company.

What were some of the challenges you faced when starting your business and how did you overcome them?

The challenges I faced when I started the business include not getting clients, not having adequate knowledge of what I was selling, lack of capital and time.

I was able to overcome those challenges by attending seminars and training that dealt with getting clients and closing deals, taking my time to learn more about the business and how it works, connecting with people that were in the business before I joined, as well as creating time to attend to the business.

What do you consider to be highlights of your business?

They include receiving awards. I have also got many certificates from the different training programmes I have attended. I derive joy from helping my clients strategically invest their money. The expansion of my business and a healthy financial performance are other highlights of the business.

In what ways did you prepare yourself before getting into this line of business?

Before one starts a business, it is always good to get close to people who had been in that line of business before one. That way, they would share their experiences with one, and one would be able to learn from their mistakes. Those are some of the things that have helped me get to this point.

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